Entries tagged with “Advertising”.

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While the news industry seems to by dying in some areas, the truth is, it is actually booming online. In this video, Dana Todd of Newsforce discusses the opportunities for news providers on the Web.

First of all, the print media is noticeably struggling but this only means more and more people are going online for their news. According to her presentation on “News Search SEO” at SES New York, Dana says news sites have more than 250 million readers.

Additional data from Dana further proves that the news industry is not going anywhere anytime soon:

-    The newspaper digital audience has grown 60 percent in the last three years.
-    44 percent of all Web users visited newspaper Web sites in January of 2009.
-    Newspaper views are up to trillions monthly.
-    Alternative news sources (search, Twitter, blogs, social media, etc.) offer more opportunities.

Social media in general, but especially Twitter, have renewed an interest in news for many people. The fact that Google is now including Twitter results into Google results is just more evidence of the value and opportunities of news online.

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Many of us are going to wake up in 2009 wondering “what did we eat?” and “why did we devour it all so fast?” We impulsively adopted everything from hastily assembled Facebook friends and Twitter followers to groups, apps and widgets (usually while shadowing others, such as uber-early adopter Robert Scoble), yet rarely revisited them. Many of us will feel compelled to join the social media equivalent of Weight Watchers, eager to trim the excess and rediscover a modicum of don’t-follow-everything discipline. Meanwhile, a new wave of “diet” apps and services from the still-revenue-hungry social media entrepreneurs will flood the market: “For $10 a month, we’ll promise you a downsized, manageable, and authentic Friends list.” In 2009, less may well become the new more.

The economic downturn will drive new realities of scarcity. We’ll rediscover timeless truths: friendship must be earned, fame is fleeting, exaggeration begets backlash, it always pays to listen, an open door beats a closed door and credibility is our most enduring marketing asset. We’ll need to make more choices and we’ll need to do much more dot-connecting between existing activities and attributes like TV, customer service, product performance and conversational output. TV will remain a focus because viewership in aggregate is actually going up, so continuing to understand how social media extends and enhances that experience (and sources content in reverse) will be mission critical. We’ll start the year talking about mobile as a stand-alone activity, but the “back to basics” approach will more appropriately cast it as yet another screen for content delivery.

Social media will continue pushing beyond one-trick hits and buzz-building to more operational considerations like customer service and employee empowerment, but 2009 will also be the year we rediscover the appeal of living, breathing connections. Our industry research will find that real conversations with consumers, empathetically executed, can yield returns that trump the most sophisticated precision targeting. Brands certainly won’t hit the Zappos.com gold standard but many 800 numbers will move from the locked closet of invisibility to visibility and we’ll see lots more moderated chat on sites. Also, expect to see more companies using Video FAQs versus text or even doling out good old fashioned hand-written notes and letters. Intimacy touches emotion; emotion powers conversation.

Prompted — and inspired — by 2008 voter dynamics, President Obama, the first family, and his administration, diversity will make a notable shift in marketing circles from a peripheral “nice to have” to a “must have” — and there will be a deeper recognition that getting this right is inseparable from competitive advantage. Expect to see Hispanic marketing notch up to new levels and more nuanced discussion of other minority segments. Dozens of new blogs will emerge on these topics and a few agencies will carve out unique value propositions here.

In 2009, it will be harder to justify attending industry conferences. Budget pressure will depress participation and marketers will increasingly get comparable returns from online-enabled events, webinars, on-demand podcasting and iPhone downloads. While the growth in popularity of video conferences, even multi-video-screen collaboration, will not replace the benefits of live interaction, the 80/20 need will be well serviced by substitutes. For conference organizers, pressure will be on to maximize the total experience. Oh, and one of the biggest ad industry conference organizers, AdTech, will likely vote for my ouster as advisor for making this prediction.

A new administration coupled with dramatic erosion of trust and confidence in institutions will put a new spotlight on advertising industry regulation. The scope will extend beyond the behavioral targeting scrutiny to social media and word-of-mouth ethics where the disclosure and transparency lines continue to grow murkier and fuzzier. Expect more AAAAs and ANA conferences to proactively talk up self-regulation.

Wikipedia will continue to define/shape brand reputation, aided in large measure by increasingly above-the-fold search results for general brand queries. Brands will continue pulling out their hair trying to sync Wikipedia descriptions with desired brand positioning. Wikipedia editors, meanwhile, will continue driving total transparency around product deficiencies, history with activists, executive and supplier ethics and any negative publicity. Brands will not even come close to cracking the code on influencing Wikipedia in 2009.

For many brands that shined bold light on green products claims, we’ll see a noticeable retreat on the rationale that consumers won’t pay a premium. On the other hand, major green innovation and R&D (and, eventually, ad messaging) will emerge from sectors like auto where government bailout requirements leave no other choice. Social media activists, meanwhile, will continue driving transparency around who’s measuring up to claims and who’s not.

Some of the best digital innovations in 2008 will source from government agencies looking to match or jump the bar set in the Obama campaign. Government sites, responding to “better, faster, cheaper” overtures from the top, will be easier, more accessible and more service oriented than most corporate websites. Every government agency will have an online-video channel and it will become cool again to talk about CRM.

Mobile devices, PDAs and iPhones will meet everyone else’s predictions of anyway-anywhere access, but it will also lead to some curious side effects. A growing number of accidents will prompt calls for even greater driving restrictions with mobile devices. Fewer conversations will take place on airplanes and bathroom advertising will see reduced effectiveness rates as eyeball attention will shifts from stall billboards to PDA screens.

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What do the features of YouTube mean to the Internet market and Internet marketer?

As the advent of television created a revolution in off-line marketing, Web 2.0 marketing has changed for the better since the launch of video sharing websites, especially YouTube. YouTube has been ever since helping the Internet marketers for the presentation of their product advertisements easily and economically.

YouTube has also made it possible for the Internet marketers to train people in the usage of their products by uploading audiovisual tutorials. People can now comfortably watch everything the online market has to present without leaving their homes. Apart from the commercial products, people can watch entertaining videos, for example movies, songs, events, etc.

The high-quality videos that can be uploaded to YouTube can be easily streamed without any distortion to any personal computer that is connected to the Internet with even moderate connection speeds. The modern web technology has enabled videos to be of highest quality yet without becoming too bulky in size.

Internet marketers can now either produce and market their own products or can market affiliate products. Doing business online is a far cheaper option to doing business off-line. YouTube and other media sharing websites have reduced the advertising costs and have increased the product exposure worldwide. In near future, the online advertising market will quickly scale new heights in popularity and growth. The videos require no maintenance and can be watched by millions of viewers worldwide 24 hours a day.

The Internet marketers have one of the best advertising media at their disposal in the form of YouTube. A clever Internet marketer can even quickly become a very rich man without much efforts and investment if he or she systematically utilises the advertising and marketing powers of video sharing websites like YouTube.

The Expenses for marketing and advertising are inexpensive — almost free for the Internet marketers when they upload their commercial products and services on video sharing sites like YouTube.  They don’t even have too pay the bandwidth charges to these websites! Their videos can be kept live on the video sharing website as long as they want without paying any fees.

Due to the fact that there is a lack of competition, you can successfully market your products and services using websites like the YouTube. As Google tends to rank YouTube videos very high in the SERPs, and thereby producing massive web traffic to your website, your audiovisual promotion produces fantastic marketing and sales results.

Comparing search engine optimisation using YouTube and other search engine optimisation methods, it is not difficult to see the huge differences. Search engine optimisation using YouTube is much easier and very inexpensive — almost free! — compared to other methods of search engines optimisation (SEO). Getting higher ranks in the SERPs is extremely difficult, even to the professionals, making it almost impossible to compete with the established websites in your niche market.

As mentioned earlier, a good video uploaded to YouTube can quickly generate a high page rank of that page where the video resides and can almost immediately generate huge amount of web traffic to your website if used in an appropriate manner. As you are using audiovisual method, it is much easier for the viewers to grade your video.

A good video message that brings very effective solution to viewers’ problem will always impress the viewers. If you can redirect this laser-targeted traffic to your website then it will impact your sales efforts positively. I call this traffic laser-targeted because, possibly only the people who have been impressed by the content mentioned in your video and wish to learn more about your products and services will find “time” to visit your website! Hence, you need lot more views of your video by the viewers to create more web traffic to your site.

Watching your good video that generates interest will help create a positive frame of mind and conversion of this highly targeted traffic into customers can be easily achieved. Although YouTube is mainly used by amateur people in creating chiefly comical videos, videos of family events, or even copying movies, songs, and even adult content to “impress” net surfers. But, you as an Internet marketer can use the extremely powerful features of YouTube for your business benefits.

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