Entries tagged with “Google PageRank”.


Funny question right ? I mean who wouldn’t want to rank first on Google.

But the question is – Aren’t we focusing too much on the first rank and leaving everything else in the water ?

In fact aren’t we all fancying a first rank on Google for those “dream keywords” while not giving any attention whatsoever to other areas of benefit ?

rank-first-on-google

A first page is good. A first rank, awesome. But is it all just about the first rank ? Honestly, I don’t think so, but that might be the webmaster in me. If you ask the marketer in me, I’d prefer a first rank.

Building a healthy site is important than a first rank

Being a webmaster I’m concerned about the overall development of my site, for a long term that is. I want to rank for a series of terms on Google, preferably first page. I don’t want to rank number one just for a few keywords and then expect life to become easier. No.

I’m not trying to say that first rank is bad or anything. First rank is awesome ! But I know that for a website, ranking number one for every keyword they want to is close to impossible. Even if I did, I don’t want to take the risk of losing out the long tail keywords (which is huge).

However, to rank first on Google, you need to put in everything you got. You have to be an authority and you have to have a real good website. Thanks to Google’s algorithm, with those guys, I’m almost sure all the time, that the first site for a search is always an authority site. They have built their algos that way that the first rank is always the best site. So there is no reason that I want a bad site and get away with the ranks.

I want to build a great site. A user friendly site. A cool site that people will remember for its design. But I also want to let people know that there is this awesome site of mine that is very relevant for their search. Once this gap is bridged, I guess one is safe.

Changing User Behaviors

Also, I don’t believe that information seekers on Google, click only the first result. Some die-hard Googlers might only visit the first result, but I think a major chunk of others are more human-like and knows that Google might be hiding a better site in its other pages/ranks. So I strongly believe that more than being on the first, its equally important to rank for a variety of related search terms on other ranks on the first page.

I wouldn’t be even surprised to see a rank 3 website amass more traffic than a number one website. Quite possible if you have an awesome site.

So the point is, there is life beyond the first rank on Google. There are awesome sites, of lesser known brands doing twice or more your business (on first rank). They are doing it good not because they are better  but because they are clever and they aren’t foolish enough to concentrate only on the first rank.


Daily SEO blog – SEO Tips and Social Media for the learner

How to rank first on Google. Would you like to ?

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Though there has been no official declaration, many websites have been reporting a change in their toolbar PR, as of April 2nd, 2009 almost exactly three months after the last pagerank update in Dec 2008.

Looks like Google is now following a predictable pattern with its toolbar Page Rank updates.

DSB has no change in PR, and is still on PR 3. Have your site changed in its toolbar PR ?

Use the following Page Rank checker tools to find out.

Valid Rank – Checks PR of one website

PR Checking tool – Checks Google PR on various data centres


Daily SEO blog – SEO Tips and Social Media for the learner

2009 Google Page Rank updates – Nothing official yet

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Looks like my prediction on Google PageRank was right. I had predicted it for December last. – Jan mid. ;)

I could see a Google Page Rank (toolbar) update on few of my blogs, just minutes earlier. Last time it was in September, so three months down, I think it’s happening. (No change in DailySEOblog PR yet.)

No official news from Google yet, but the toolbar page rank update is happening right now. Check your blogs.

You can use these tools to check the Pagerank.

google-pagerank-update

UPDATE:
Matt Cutts has just confirmed on Twitter that there’s been a Toolbar Page Rank update today.

matt-cutts-pgerank-update


Daily SEO blog – SEO Tips and Social Media for the learner

Google PageRank update – December 31st 2008

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A blogger friend was worried over the last Google PageRank update. Not because he didn’t get a PR jump, but it showed up in an unexpected way. His homepage got a PR jump from PR1 to PR3, but one of his internal pages got a PR 4 as well. So now, he has the homepage at PR3, one internal page at PR4, and rest at PR1 and 2.

Now, what happened was that the internal page with PR4 was actually where he released a Wordpress plugin. And it went popular gathering a few good backlinks, which resulted in the PR4.

In my opinion this is a completely normal situation and there’s nothing to worry about.

Because Page Rank is given based on which page links to you, it might so happen that an internal page from your website with more and better backlinks might get a higher PR than the homepage.

In fact, you could use this to your advantage.

- You could link your best articles or the best optimized pages from the internal page with more PR and share the PR value with them. If they are odd enough (with keyword density and all that) you might not want to place it on the homepage to annoy people.

- You could also tweak the higher PR page itself and optimize it for the targeted keywords.

Had your highest PR been on the homepage, you have the task of interlinking the most important pages in your site from the homepage, and this doesn’t go well in all cases, so if you have an internal page with no much visibility but higher PR, it’s a better option.

Do you have pages in your blogs with higher Page Ranks than your homepage ?


Daily SEO blog – SEO Tips and Social Media for the learner

Should the homepage have the highest PageRank on a website?

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