Entries tagged with “Google search”.


A typical search engine results page
Image via Wikipedia

Alright, we know that Google has already been experimenting and implemented the personalized search results. So what does it mean to SEO ? Now that every individual gets tailor made search results based on their past use history and even preferences (SearchWiki), what happens to the natural organic results ?

Well, according to Google,

Personalized Search is an improvement to Google search that orders your search results based on what you’ve searched for before. Learning from your history of searches and search results you’ve clicked on, Personalized Search brings certain results closer to the top when it’s clear they’re most relevant to you.

Google’s idea is to,give you the best relevant results based on who you are and what you’ve been interested in.

Personalized-search

So that means, if I searched for “Chip” and clicked on the third result which is on “Children’s Medical Aid”, the next time I search for “Chip”, I might get the once third result, Childrens Medical Aid on the first place. And I think that’s a fair game.

And now SearchWiki. According to Google,

It’s a way to customize your search results with your rankings, deletions, and notes — plus, see how other people using Google have tailored their searches”. You can promote or demote search results, add new web pages to your search results, post comments and read other people’s comments.

We’ve all been using SearchWiki lately and it’s quite interesting. I can make the 22nd results the first and even tell others why they should try it.

But I’ve not seen any clues so far that tells me that my preferences are shared with others. The wiki is probably only my own. For everyone else, the 22nd result that I pushed up is still the 22nd result.

Google says,

It’s not clear whether user votes influence the overall ranking algorithm, but it’s likely that this is not the case.

Yea I get it. So we have a wiki for our own help. That’s fair again. But the comments on search results are supposed to be shared with others, and I haven’t seen any reports yet that confirms this. In fact, I get to see only my comments now. May be it’s not yet active on my account ?

Anyways, these two features from Google give me the idea that somehow, someday the concept of organic search results is going to be more complicated, while being more custom made for each user.

So does that mean that SEO has lesser influence on the search results ?

Even when we are inclined to think so, that might not just be the case. This is how I see it.

- SEO is definitely going to remain significant and Google algorithms will heavily rely on backlinks to determine SERPs.

- I can see a focus shift to “traffic” as one of the crucial factors (among lot others) that determines why a website is more relevant than other. (It’s not a single stand alone concept but an addition to the existing SEO metrics)

- User preferences are only going to be an addition to the organic results. After all you need to have the best 10 results anyway, to mix and match them according to your preferences.

So essentially, SEO is going to be the backbone that decides the SERPs, like it’s always been. But user preferences will make it possible for us to see the best results for us. SEO will still remain significant, or so do I prefer to believe. :)


Daily SEO blog – SEO Tips and Social Media for the learner

Google’s personalized search results and Search Wiki means no SEO ?

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Image representing Twitter as depicted in Crun...
Image via CrunchBase

Looks like my prediction on Google PageRank was right. I had predicted it for December last. – Jan mid. ;)

I could see a Google Page Rank (toolbar) update on few of my blogs, just minutes earlier. Last time it was in September, so three months down, I think it’s happening. (No change in DailySEOblog PR yet.)

No official news from Google yet, but the toolbar page rank update is happening right now. Check your blogs.

You can use these tools to check the Pagerank.

google-pagerank-update

UPDATE:
Matt Cutts has just confirmed on Twitter that there’s been a Toolbar Page Rank update today.

matt-cutts-pgerank-update


Daily SEO blog – SEO Tips and Social Media for the learner

Google PageRank update – December 31st 2008

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Numeric examples of PageRanks in a small system.
Image via Wikipedia

I’ve heard from several clients today who had their page ranks change both for the better, and worse (my own hardware website went from a PR5 to a PR4). However it seems that a re-occurring bug where Google drops the page rank of internal pages that deserve to be ranked has snuck into this update. After most page rank updates I usually check out one of the previous employers websites to see how

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The average small business does not know how to find a web designer or web developer. However, with some initial planning and careful preparation, you will be able to find a web development professional to meet your business needs.

1. Evaluate the Needs of Your Online Business Presence

Setting clear, concise goals will help you understand what your business wants to achieve from the website. Create a “Request for Proposal,” or RFP, to write these goals down and determine which website features are essential and which ones would be nice additions. A website RFP is also useful when you are recruiting and communicating with web development professionals. Download the following document to help you develop your proposal: Create an RFP for Your Website.

2. Narrow Down a Group of Web Designers/Web Developers

After creating your website RFP, you will need to shortlist a group of web development professionals. Below is a list of websites that will help you assemble your potential shortlist:

Additionally, a Google search for “Vancouver freelance web design” or “Vancouver web designers” will give you many different local web designers to consider.

When looking at the portfolios of potential web designers, think about the following questions:

  • Do I like the look and feel of their previous work?
  • Do they have quality references?
  • Have they created websites similar to what I need for my website?
  • Do they have all the technical skills required to complete the job? It’s important that whoever you choose to work with thoroughly understands the technical requirements necessary for your website.

3. Email Your Website RFP

Email your website RFP to the entire list of potential web designers you have shortlisted. Here is an easy way to do so:

  1. Compose a new email address it to yourself.
  2. Add all your potential web designers to the BCC field of your e-mail
  3. Create a clear subject line, such as “XYZ Business is looking to have a website created (RFP attached)”
  4. Write a brief introductory sentence describing your business and yourself
  5. Attach your website RFP to the e-mail, send and then wait for feedback

4. Review, Negotiate and Get Comfy.

Next you’ll be reviewing the feedback from you website RFP. There will likely be a mix of good, not-so-good and standout replies. If possible, call and make a one-on-one appointment with the candidates that stood out. Meeting the potential web designer is very important, especially since you will want to feel comfortable working together. Consider the following points when meeting a web designer:

  • There is no need to pay for an initial meet and greet
  • If you do not already have a domain name or web hosting, let the designer know you will still need to do so. It is ideal to have both registered in your business name
  • Ask for references to websites that the designer created with similar requirements to your own needs
  • It is okay to ask for a list of past clients to contact. If you do contact a reference, the only question that really matters is whether the client would work with the designer again. The only answer that matters is “Yes.”
  • It is not common that a quality web designer will develop a website mock-up for you as a free pitch to get the contract. This approach will often scare away quality talent
  • A quality web designer will listen to your plan, assess your needs, and provide constructive feedback regarding any areas of your website plan that may need improvement

5. Get Everything in Writing

After picking a web designer, commit everything about the project to writing, including:

  • Financial terms and payment schedules
  • Any legal requirements that need signing off
  • Itemized list of what and when deliverables will be provided to you by the web designer
  • Itemized list of what and when deliverables will be provided by you to the web designer
  • A project timeline outlining key milestone and final release dates
  • Having everything in writing provides both parties with a clear blueprint of what is expected.

    Following this process will help to make the process of finding a web designer an easier task. The time spent planning your website needs will make for an organized, well-communicated working relationship between yourself and the designer you choose to create your website.

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