Entries tagged with “Keyword”.


Image representing Google as depicted in Crunc...
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Do your keywords support your site? Unfortunately, the answer is no for many people choosing keywords for search engine optimization purposes. According to Mike Murray of Fathom SEO, people depend too much on tools such as Keyword Discovery, Google Keyword Tool, and SpyFu. These tools can be helpful, but there is also a great amount of research on your part that needs to be done.

There must be a web page to support every keyword. Similar words do not count; they must be exact. Make sure your keywords are a good investment. If you choose the wrong keywords, you’re going to lose money and waste time.

Mike refers to people who do this as “people with their heads in the clouds.” He says people who dream up keywords are not going to have success in their efforts and need to come back to earth and be practical.

Mike suggests looking at the following factors when selecting a keyword list:

-    Keywords in domain name
-    Website analytics
-    Competitors’ rankings
-    Inbound links
-    Where you ranked today, which page ranked, and on what search engine

Also, look for value in your PPC campaign. If someone is paying for a keyword, then it should be taken under consideration for your SEO program as well. It is possible that the same keywords could work for both programs.

Lastly, don’t look at who is ranking number 1 or 2. Look where websites are ranking that are similar to your site. You could be comparing your website, which is operated by 3 people, to a website that is run by a large corporation. Mike recommends first looking at the website’s age, size, and other factors before taking action. You may need to address other issues on your website to compete effectively.

SEO is a long process and the investment into keywords should not be taken lightly. After looking at the above factors, let’s again ask the question: Do your keywords support your website?

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Funny question right ? I mean who wouldn’t want to rank first on Google.

But the question is – Aren’t we focusing too much on the first rank and leaving everything else in the water ?

In fact aren’t we all fancying a first rank on Google for those “dream keywords” while not giving any attention whatsoever to other areas of benefit ?

rank-first-on-google

A first page is good. A first rank, awesome. But is it all just about the first rank ? Honestly, I don’t think so, but that might be the webmaster in me. If you ask the marketer in me, I’d prefer a first rank.

Building a healthy site is important than a first rank

Being a webmaster I’m concerned about the overall development of my site, for a long term that is. I want to rank for a series of terms on Google, preferably first page. I don’t want to rank number one just for a few keywords and then expect life to become easier. No.

I’m not trying to say that first rank is bad or anything. First rank is awesome ! But I know that for a website, ranking number one for every keyword they want to is close to impossible. Even if I did, I don’t want to take the risk of losing out the long tail keywords (which is huge).

However, to rank first on Google, you need to put in everything you got. You have to be an authority and you have to have a real good website. Thanks to Google’s algorithm, with those guys, I’m almost sure all the time, that the first site for a search is always an authority site. They have built their algos that way that the first rank is always the best site. So there is no reason that I want a bad site and get away with the ranks.

I want to build a great site. A user friendly site. A cool site that people will remember for its design. But I also want to let people know that there is this awesome site of mine that is very relevant for their search. Once this gap is bridged, I guess one is safe.

Changing User Behaviors

Also, I don’t believe that information seekers on Google, click only the first result. Some die-hard Googlers might only visit the first result, but I think a major chunk of others are more human-like and knows that Google might be hiding a better site in its other pages/ranks. So I strongly believe that more than being on the first, its equally important to rank for a variety of related search terms on other ranks on the first page.

I wouldn’t be even surprised to see a rank 3 website amass more traffic than a number one website. Quite possible if you have an awesome site.

So the point is, there is life beyond the first rank on Google. There are awesome sites, of lesser known brands doing twice or more your business (on first rank). They are doing it good not because they are better  but because they are clever and they aren’t foolish enough to concentrate only on the first rank.


Daily SEO blog – SEO Tips and Social Media for the learner

How to rank first on Google. Would you like to ?

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Image representing Google as depicted in Crunc...
Image via CrunchBase

A blogger friend was worried over the last Google PageRank update. Not because he didn’t get a PR jump, but it showed up in an unexpected way. His homepage got a PR jump from PR1 to PR3, but one of his internal pages got a PR 4 as well. So now, he has the homepage at PR3, one internal page at PR4, and rest at PR1 and 2.

Now, what happened was that the internal page with PR4 was actually where he released a Wordpress plugin. And it went popular gathering a few good backlinks, which resulted in the PR4.

In my opinion this is a completely normal situation and there’s nothing to worry about.

Because Page Rank is given based on which page links to you, it might so happen that an internal page from your website with more and better backlinks might get a higher PR than the homepage.

In fact, you could use this to your advantage.

- You could link your best articles or the best optimized pages from the internal page with more PR and share the PR value with them. If they are odd enough (with keyword density and all that) you might not want to place it on the homepage to annoy people.

- You could also tweak the higher PR page itself and optimize it for the targeted keywords.

Had your highest PR been on the homepage, you have the task of interlinking the most important pages in your site from the homepage, and this doesn’t go well in all cases, so if you have an internal page with no much visibility but higher PR, it’s a better option.

Do you have pages in your blogs with higher Page Ranks than your homepage ?


Daily SEO blog – SEO Tips and Social Media for the learner

Should the homepage have the highest PageRank on a website?

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A typical search engine results page
Image via Wikipedia

If you answered “hard work and patience”, you’re probably a regular DSB reader. But today, I have a slightly different story to tell.

No..we are not talking black hat here, but I thought a little clarification is required on what is really hard work and patience that pays off at the end.

Whenever I discuss with a client on what the targets should be, there is no ambiguity when it comes to results. Almost all, wants definitive results. Some prefer page views and traffic (bigger players mostly) while some want definite search engine ranks for particular keywords. But results are key. And I completely agree.

In fact, there are more than one way of achieving those results. That is where the difference in white hat and black hat comes. White hat can give you long lasting definitive, authority yielding results. While black hat can give you quick fix, short term results.

In my opinion, more than hard work, what matters is “smart work”.

Smart work means more sophisticated methods but less time spent on wastage or indefinite things.

Like for example, in order to get higher ranks on Google, you can select either of the two ways.

Hard Work Smart Work
- Extensive Link building - Sophisticated and selective link building
- On site optimization for all keywords on all pages - Selective on site optimization for targeted keywords
- Optimizing with keyword and SE rankings in mind - Optimizing with competition in mind
- Targeting only SE rankings - Targeting vital keywords and long tail KW’s
- Targeting only existing keywords - Finding out better yielding KW’s
- Setting keyword ranks as end result - Setting revenue/sales and traffic generation as end result

So, basically it’s about how you formulate the strategies. One can work towards just achieving keyword rankings, or can look at traffic generation through selective keyword targeting. Each may work differently for each type of business you are in. And anyone is free to adopt and device their own, but so long as they are “result yielding” and “less time wasting”, you can look forward to an effective process.

Moral of the story: Getting higher ranks on Google is to be honest – easy. And not all results are delivered quickly, but that doesn’t mean you have to wait for months together to increase your revenue. Be clever and smart, better find a shorter , more effective way to success than old, tried, saturated  and inefficient techniques. They work, all you need is a little confidence.


Daily SEO blog – SEO Tips and Social Media for the learner

How to get a top 10 rank on Google ?

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