Entries tagged with “online”.


Twitter can be an invaluable tool for business networking, but most new users don’t get it at first. Learn why in this look at the four stages that the average Twitter user traverses on the path from newbie to devotee.

——————————————————————————————————————————————————

There’s a strange phenomenon that happens almost every time someone joins Twitter. They hate it. At least at first.

But many of the people who once hated Twitter — or at least, didn’t quite get it in the beginning — are now many of its most active users and raving fans. So what’s going on here?

There seems to be four natural stages that the average Twitter user goes through from the point of first trying it until the point of fully embracing it and making it a part of daily life. Obviously, not everyone sticks with it and becomes a Twitter devotee, but there’s definitely a growing cadre of people who believe that there’s some magic happening in the Twittosphere

You can find me on Twitter at twitter.com/jasonhiner

Because I think Twitter can be used as a valuable business tool, it’s worth talking about the four Twitter stages in order to help recognize users in these stages when you’re choosing who to follow and to keep new Twitter users from getting discouraged and missing the opportunities available on Twitter. So here they are:

1. Confusion and indignation

When a person first signs up for Twitter, the first challenge is figuring out who to follow. Twitter now has its “Suggested Users” feature to help people get started. I’ve put together a list of technology personalities worth following on Twitter to help new techies when they sign up for Twitter.

However, even when they find some people to follow, new Twitterers usually look at their Twitter stream and start wondering, “Why would I care what my colleagues are eating for lunch?” or “What’s interesting about a software engineer posting that she’s walking her dog?”

That experience usually leads people to shake their heads and not come back to Twitter for a few days, or even weeks or months.

2. The first “Aha!” moment

Eventually, the user comes back periodically to check Twitter out of pure curiosity. During those casual forays, the person often has a first “Aha!” moment, where they find something really interesting or timely on Twitter that wasn’t available from news, RSS feeds, or word of mouth from their friends.

This could be a piece of news that someone reported on Twitter before it actually hit the wires, it could be a rumor about something that a company like Apple is doing, or even something like NFL teams announcing their picks for the draft on Twitter before they even went up to the podium to make the official selection.

3. Remembering to tweet

After the first “Aha” moment, the user typically starts checking Twitter more often, but still tends to post very infrequently. The next stage of Twitter initiation comes when the user reads something useful online or makes a mental observation about something and then thinks, “I should post that Twitter!”

At this point, the user is still relying mostly on the twitter.com homepage to access Twitter but is starting to go there at least a couple times a day to check on the latest buzz, and has typically found a good mix of friends, news feeds, industry celebrities, and thought leaders to follow.

4. Thinking in 140 characters

Once the person becomes a daily Twitter user, it’s over. The person is almost always hooked, and is now on the path to becoming a power user. This is when most (though not all) users switch from using twitter.com to using a desktop Twitter client like Tweetdeck or Seesmic.

Meanwhile, the user also often has a mobile Twitter client like UberTwitter (for BlackBerry) or Tweetie (for iPhone) in order to stay connected to the Twitter stream on the go. Those that don’t have smartphone often use Twitter via SMS text messages.

At this point, the person is a Twitter power user who regularly adds new people and brands to follow and also regularly unfollows people who post too many inane messages about their meals or just doesn’t post enough useful stuff.

The power user also tends to regularly think about and look for things to post on Twitter throughout the day, to the point of self-editing thoughts for brevity in order to fit into Twitter’s 140 character limit.

Final word

The beauty of Twitter is in its simplicity of use and the direct connection it provides to people whose activities and opinions you care about.

Apple recently wrote a case study about Twitter because Twitter uses a lot of Apple products. In the article, Apple wrote, “Twitter’s meteoric rise to ubiquity is proof positive that the world, in all its complexity, is eager to embrace simplicity.”

As I’ve written before, I think Twitter can be an very useful tool for business and technology professionals. For more, see:

And here are a couple external links worth looking at:

If you use Twitter, which of the four stages are you in?


Reblog this post [with Zemanta]

Business website hosting is a specific quality of hosting service dedicated to the needs of business.  But it does not differ from web hosting in general, which is the service that makes your website available on the Internet.   As such business web hosting is specialized towards the marketing of your business online and the hosting of your online business.

With the Internet connecting nearly every household and office worldwide, business website hosting services are a strategic part of every businesses operations.   Today, more than ever,  Businesses need to get online not only to have an eCommerce website,  where people can buy your goods and services, but also to promote your business and help generate and qualify leads.   While many of us have used an online shopping cart and payment processing system, this is not the only purpose for a business website.  Commonly referred to as eCommerce website hosting this is only one aspect to Business website hosting not the least of which is promotion of your company or organisation.  Furthermore business website hosting provides you a way to give your clients, customers and partners more detailed information about your products and services.

High Availability HostingThink of it as 24/7 sales team, a round the clock marketing campaign and a always on customer support center.    For pennies a day your can extend your business hours, deepen your customer relationships and challenge even your largest competitors.

There are many web hosting companies that provide facilities for  business website hosting.  Apart from hosting the websites, these companies also provide the services of website planning, designing and deployment along with SEO and/or marketing services.  With BCwebnet Business website hosting you pay a fixed amount of money per month to host your website and inform clients and partners about your business or the service that you provide.  So what this means is even businesses of modest budgets can get quality service at a reasonable price.

BCwebnet offers two business web hosting services that differ only in their delivery platforms; that is the type of servers and more specifically how those servers are configured.   We offer a traditional shared hosting service for budget conscious businesses and a high availability hosting service for those business who really rely on this online presence.   While larger organizations have dedicated servers at their disposal for hosting their websites, such expenses are not generally feasible for small businesses and non-profit organisations.  However, BCwebnet was started on the foundation that responsible hosting means providing the best service possible for the budget of  the client.  We are in the business of hosting websites and make every cost effective effort to ensure websites are delivered within our uptime guarantees.

Our highly available hosting solutions are a further testament to that commitment.   But not every consumer can afford a high availability hosting service.  However, for those that can they get the piece of mind that their website is hosted on a platform designed specifically to provide 99.9% uptime (three 9s), which allows for about 45 minutes per month of unscheduled interruption.  Most of our services achieve well over 99.9% uptime but for High Availability Business Hosting plan we provide a 100% guarantee on this commitment.

Business website hosting has the capability of giving your business a big boost.  The right choice is a sound hosting platform on which everything else depends.   So give your company or organisation the advantage its deserves and get online today with us.

To get more information about our affordable business website hosting plans please visit: http://www.bcwebnet.com/

save

Reblog this post [with Zemanta]