A typical search engine results page
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If you answered “hard work and patience”, you’re probably a regular DSB reader. But today, I have a slightly different story to tell.

No..we are not talking black hat here, but I thought a little clarification is required on what is really hard work and patience that pays off at the end.

Whenever I discuss with a client on what the targets should be, there is no ambiguity when it comes to results. Almost all, wants definitive results. Some prefer page views and traffic (bigger players mostly) while some want definite search engine ranks for particular keywords. But results are key. And I completely agree.

In fact, there are more than one way of achieving those results. That is where the difference in white hat and black hat comes. White hat can give you long lasting definitive, authority yielding results. While black hat can give you quick fix, short term results.

In my opinion, more than hard work, what matters is “smart work”.

Smart work means more sophisticated methods but less time spent on wastage or indefinite things.

Like for example, in order to get higher ranks on Google, you can select either of the two ways.

Hard Work Smart Work
- Extensive Link building - Sophisticated and selective link building
- On site optimization for all keywords on all pages - Selective on site optimization for targeted keywords
- Optimizing with keyword and SE rankings in mind - Optimizing with competition in mind
- Targeting only SE rankings - Targeting vital keywords and long tail KW’s
- Targeting only existing keywords - Finding out better yielding KW’s
- Setting keyword ranks as end result - Setting revenue/sales and traffic generation as end result

So, basically it’s about how you formulate the strategies. One can work towards just achieving keyword rankings, or can look at traffic generation through selective keyword targeting. Each may work differently for each type of business you are in. And anyone is free to adopt and device their own, but so long as they are “result yielding” and “less time wasting”, you can look forward to an effective process.

Moral of the story: Getting higher ranks on Google is to be honest – easy. And not all results are delivered quickly, but that doesn’t mean you have to wait for months together to increase your revenue. Be clever and smart, better find a shorter , more effective way to success than old, tried, saturated  and inefficient techniques. They work, all you need is a little confidence.


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