Entries tagged with “Search engine optimization”.


:en:Seth Godin
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We just finished airing a great episode of Webcology on WebmasterRadio.fm. Today we covered a bit of news including the free-to-attend Affiliate Convention – organized in part by my co-host Mr. Jim Hedger.Our first guest today was none other than Rand Fishkin over at SEOmoz who discussed a great paper they recent published on link building titled, “The Professional’s Guide To Link Building” (which – I’ll point out – the fact that I’m linking to it in this blog post proves one of their link building points). Highly recommended reading for anyone interested in building links.

We discussed link profiles, what to look for when analyzing your competitors and how to determine the right strategy for your link building efforts.

Rand also discussed with us some comments made by Seth Godin regarding how to make money from SEO and whether or not SEO’s need to know code (apparently 21% of SEO’s polled don’t think they do).

After Rand, Jim and I had the pleasure of chatting with Barrie North from Joomla Shack who discussed with us the benefits of Joomla as well as other SEO-friendly CMS systems. We covered issues such as easy-of-use and what to take into account when first setting up your site.

If you missed this great episode you can listen to or download the podcast from the Webmaster Radio site here.

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Do your keywords support your site? Unfortunately, the answer is no for many people choosing keywords for search engine optimization purposes. According to Mike Murray of Fathom SEO, people depend too much on tools such as Keyword Discovery, Google Keyword Tool, and SpyFu. These tools can be helpful, but there is also a great amount of research on your part that needs to be done.

There must be a web page to support every keyword. Similar words do not count; they must be exact. Make sure your keywords are a good investment. If you choose the wrong keywords, you’re going to lose money and waste time.

Mike refers to people who do this as “people with their heads in the clouds.” He says people who dream up keywords are not going to have success in their efforts and need to come back to earth and be practical.

Mike suggests looking at the following factors when selecting a keyword list:

-    Keywords in domain name
-    Website analytics
-    Competitors’ rankings
-    Inbound links
-    Where you ranked today, which page ranked, and on what search engine

Also, look for value in your PPC campaign. If someone is paying for a keyword, then it should be taken under consideration for your SEO program as well. It is possible that the same keywords could work for both programs.

Lastly, don’t look at who is ranking number 1 or 2. Look where websites are ranking that are similar to your site. You could be comparing your website, which is operated by 3 people, to a website that is run by a large corporation. Mike recommends first looking at the website’s age, size, and other factors before taking action. You may need to address other issues on your website to compete effectively.

SEO is a long process and the investment into keywords should not be taken lightly. After looking at the above factors, let’s again ask the question: Do your keywords support your website?

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While the news industry seems to by dying in some areas, the truth is, it is actually booming online. In this video, Dana Todd of Newsforce discusses the opportunities for news providers on the Web.

First of all, the print media is noticeably struggling but this only means more and more people are going online for their news. According to her presentation on “News Search SEO” at SES New York, Dana says news sites have more than 250 million readers.

Additional data from Dana further proves that the news industry is not going anywhere anytime soon:

-    The newspaper digital audience has grown 60 percent in the last three years.
-    44 percent of all Web users visited newspaper Web sites in January of 2009.
-    Newspaper views are up to trillions monthly.
-    Alternative news sources (search, Twitter, blogs, social media, etc.) offer more opportunities.

Social media in general, but especially Twitter, have renewed an interest in news for many people. The fact that Google is now including Twitter results into Google results is just more evidence of the value and opportunities of news online.

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You know the problem with the “plug and play” products is that they work really easy for you but once when things get screwed, you really are on your own. All in One SEO is one of the most downloaded and used plugins on Wordpress today and it deserves the popularity.

But unfortunately, not all of the people using All in One SEO knows exactly what it does, or what it is up to. I’ve been a fan of Headspace (recommended here) and for its features and flexibility. But its not as popular as All in One SEO, probably because of its “not-so-easy-to-use” interface. (Also, migration from ‘All in One’ to Headspace could run in to problems, like I had once here at DSB.)

Anyways, QOT, a popular blog from India has come out with an interesting observation recently, where they suggest that the recent drop in PageRank, could be because of a setting in All in One SEO, which was automatically updated during an upgrade.

Though we don’t have complete evidences, PChere has discovered some very believable clues that point us to the reason. All in One SEO had a canonical element add that was auto checked on upgrade, so it confused the engines with its canonical tag. This happened probably becuase QOT was in a subdirectory and AllinOne SEo wasn’t clever enough to detect it, as it only followed the standard addition without any conditions.

The same could have happened to anyone, who is on a subfolder, and uses All in One plugin. Well, the perils of using a plugin that you cannot completely configure to your needs !


Daily SEO blog – SEO Tips and Social Media for the learner

All in One SEO Plugin might have screwed up your Page Rank

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Funny question right ? I mean who wouldn’t want to rank first on Google.

But the question is – Aren’t we focusing too much on the first rank and leaving everything else in the water ?

In fact aren’t we all fancying a first rank on Google for those “dream keywords” while not giving any attention whatsoever to other areas of benefit ?

rank-first-on-google

A first page is good. A first rank, awesome. But is it all just about the first rank ? Honestly, I don’t think so, but that might be the webmaster in me. If you ask the marketer in me, I’d prefer a first rank.

Building a healthy site is important than a first rank

Being a webmaster I’m concerned about the overall development of my site, for a long term that is. I want to rank for a series of terms on Google, preferably first page. I don’t want to rank number one just for a few keywords and then expect life to become easier. No.

I’m not trying to say that first rank is bad or anything. First rank is awesome ! But I know that for a website, ranking number one for every keyword they want to is close to impossible. Even if I did, I don’t want to take the risk of losing out the long tail keywords (which is huge).

However, to rank first on Google, you need to put in everything you got. You have to be an authority and you have to have a real good website. Thanks to Google’s algorithm, with those guys, I’m almost sure all the time, that the first site for a search is always an authority site. They have built their algos that way that the first rank is always the best site. So there is no reason that I want a bad site and get away with the ranks.

I want to build a great site. A user friendly site. A cool site that people will remember for its design. But I also want to let people know that there is this awesome site of mine that is very relevant for their search. Once this gap is bridged, I guess one is safe.

Changing User Behaviors

Also, I don’t believe that information seekers on Google, click only the first result. Some die-hard Googlers might only visit the first result, but I think a major chunk of others are more human-like and knows that Google might be hiding a better site in its other pages/ranks. So I strongly believe that more than being on the first, its equally important to rank for a variety of related search terms on other ranks on the first page.

I wouldn’t be even surprised to see a rank 3 website amass more traffic than a number one website. Quite possible if you have an awesome site.

So the point is, there is life beyond the first rank on Google. There are awesome sites, of lesser known brands doing twice or more your business (on first rank). They are doing it good not because they are better  but because they are clever and they aren’t foolish enough to concentrate only on the first rank.


Daily SEO blog – SEO Tips and Social Media for the learner

How to rank first on Google. Would you like to ?

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