Entries tagged with “Social media”.


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While the news industry seems to by dying in some areas, the truth is, it is actually booming online. In this video, Dana Todd of Newsforce discusses the opportunities for news providers on the Web.

First of all, the print media is noticeably struggling but this only means more and more people are going online for their news. According to her presentation on “News Search SEO” at SES New York, Dana says news sites have more than 250 million readers.

Additional data from Dana further proves that the news industry is not going anywhere anytime soon:

-    The newspaper digital audience has grown 60 percent in the last three years.
-    44 percent of all Web users visited newspaper Web sites in January of 2009.
-    Newspaper views are up to trillions monthly.
-    Alternative news sources (search, Twitter, blogs, social media, etc.) offer more opportunities.

Social media in general, but especially Twitter, have renewed an interest in news for many people. The fact that Google is now including Twitter results into Google results is just more evidence of the value and opportunities of news online.

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Funny question right ? I mean who wouldn’t want to rank first on Google.

But the question is – Aren’t we focusing too much on the first rank and leaving everything else in the water ?

In fact aren’t we all fancying a first rank on Google for those “dream keywords” while not giving any attention whatsoever to other areas of benefit ?

rank-first-on-google

A first page is good. A first rank, awesome. But is it all just about the first rank ? Honestly, I don’t think so, but that might be the webmaster in me. If you ask the marketer in me, I’d prefer a first rank.

Building a healthy site is important than a first rank

Being a webmaster I’m concerned about the overall development of my site, for a long term that is. I want to rank for a series of terms on Google, preferably first page. I don’t want to rank number one just for a few keywords and then expect life to become easier. No.

I’m not trying to say that first rank is bad or anything. First rank is awesome ! But I know that for a website, ranking number one for every keyword they want to is close to impossible. Even if I did, I don’t want to take the risk of losing out the long tail keywords (which is huge).

However, to rank first on Google, you need to put in everything you got. You have to be an authority and you have to have a real good website. Thanks to Google’s algorithm, with those guys, I’m almost sure all the time, that the first site for a search is always an authority site. They have built their algos that way that the first rank is always the best site. So there is no reason that I want a bad site and get away with the ranks.

I want to build a great site. A user friendly site. A cool site that people will remember for its design. But I also want to let people know that there is this awesome site of mine that is very relevant for their search. Once this gap is bridged, I guess one is safe.

Changing User Behaviors

Also, I don’t believe that information seekers on Google, click only the first result. Some die-hard Googlers might only visit the first result, but I think a major chunk of others are more human-like and knows that Google might be hiding a better site in its other pages/ranks. So I strongly believe that more than being on the first, its equally important to rank for a variety of related search terms on other ranks on the first page.

I wouldn’t be even surprised to see a rank 3 website amass more traffic than a number one website. Quite possible if you have an awesome site.

So the point is, there is life beyond the first rank on Google. There are awesome sites, of lesser known brands doing twice or more your business (on first rank). They are doing it good not because they are better  but because they are clever and they aren’t foolish enough to concentrate only on the first rank.


Daily SEO blog – SEO Tips and Social Media for the learner

How to rank first on Google. Would you like to ?

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Though there has been no official declaration, many websites have been reporting a change in their toolbar PR, as of April 2nd, 2009 almost exactly three months after the last pagerank update in Dec 2008.

Looks like Google is now following a predictable pattern with its toolbar Page Rank updates.

DSB has no change in PR, and is still on PR 3. Have your site changed in its toolbar PR ?

Use the following Page Rank checker tools to find out.

Valid Rank – Checks PR of one website

PR Checking tool – Checks Google PR on various data centres


Daily SEO blog – SEO Tips and Social Media for the learner

2009 Google Page Rank updates – Nothing official yet

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Using social media effectively remains a challenge.


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I was talking to a client lately, who suggested that I remove the AdSense ads from DSB.

It makes your site looks cheap – He said.

Hmm…That’s an interesting point.

In fact, DSB does not run on AdSense nor the revenues is any good to call it a credible, sustainable source of revenue. It’s around 3-5 hundreds a month, which I believe is negligible for the space it occupies and the highlight it receives.

But I’m not surprised. AdSense ads are meant to perform well for websites who have tailor made content, or so I believe. For everyone else who focus on quality writing, it’s probably a bonus.

And a lot depends on what domain you are in. Right ? If you are running a “MFA” then you got to keep AdSense units all over, but for a service/product related website, it might have to be cornered.

I think it’s taking too much of space on DSB, and is thinking about cornering it. It does give good referrals to interesting websites however. If it does not, I might completely take it away.

But what do you think ?

Is it un necessary or good enough just to be cornered ?


Daily SEO blog – SEO Tips and Social Media for the learner

Does adding AdSense ads to your site make it look “cheap” ?

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