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While the news industry seems to by dying in some areas, the truth is, it is actually booming online. In this video, Dana Todd of Newsforce discusses the opportunities for news providers on the Web.

First of all, the print media is noticeably struggling but this only means more and more people are going online for their news. According to her presentation on “News Search SEO” at SES New York, Dana says news sites have more than 250 million readers.

Additional data from Dana further proves that the news industry is not going anywhere anytime soon:

-    The newspaper digital audience has grown 60 percent in the last three years.
-    44 percent of all Web users visited newspaper Web sites in January of 2009.
-    Newspaper views are up to trillions monthly.
-    Alternative news sources (search, Twitter, blogs, social media, etc.) offer more opportunities.

Social media in general, but especially Twitter, have renewed an interest in news for many people. The fact that Google is now including Twitter results into Google results is just more evidence of the value and opportunities of news online.

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divimg alt=”" src=”http://hits.guardian.co.uk/b/ss/guardiangu-feeds/1/H.15.1/15835?ns=guardianpageName=Technology%3A+A+lot+of+Brits+don%27t+understand+search+enginesch=Technologyc3=guardian.co.ukc4=Search+engines%2CInternet%2CTechnologyc5=Technology+Gadgets%2CCorporate+ITc6=Jack+Schofieldc7=2008_12_12c8=1133447c9=articlec10=GUc11=Technologyc12=blogc13=c14=Technology+blogh2=GU%2FTechnology%2Fblog%2FTechnology+blog” width=”1″ height=”1″ //divpAlmost all of us use search engines, but most Britons “either have no idea or an inaccurate view of how online search results are determined,” according to the Online Search Matters Survey produced for a href=”http://www.fasthosts.co.uk”FastHosts/a, the Web hosting company. The main findings are: /pblockquotepNearly 1 in 4 Britons (24%) believe that the order of the search listings they use cannot be influenced by the publishers of websites listed, whilst a similar proportion (22%) suspect that results are ordered entirely according to how much has been paid by the websites listed. 1 in 5 consumers (19%) have no idea at all how results are compiled, and 5% believe that search listings are arranged completely at random like a lottery./p/blockquotepbr /br /To be clear: the major search engines do not charge for listings, but their results are influenced by Web site publishers, partly through the use of SEO (search engine optimisation) techniques. /ppMen (33%) understand how search engines work a little better than women (26%)./ppBritons also trust organic results more than the “sponsored listings” that often appear above or alongside them. Fasthosts says: /pblockquotep1 in 3 (33%) believe these listings to be ‘less worthy’ and ‘less useful’ than main search results. Two thirds of web users (66%) report that they always pay attention first to main results, and some 40% of women and 34% of men will consciously ignore sponsored links whenever they appear./p/blockquotepThe survey is based on 1,636 UK adults interviewed by a href=”http://www.tickbox.net/”Tickbox.net/a in November 2008 via electronic feedback forms. /ppOf course, if you started compiling a list of things that lots of Brits don’t understand, you’d be busy for some time. It’s also not clear that understanding how search engines work has much practical value if you just want to find sites, rather than promote them. However, if I ran a search engine, I’d be looking for ways to make it clearer that organic results, unlike sponsored links, are not paid for. br //pdiv style=”float: left; margin-right: 10px; margin-bottom: 10px;”ullia href=”http://www.guardian.co.uk/technology/searchengines”Search engines/a/lilia href=”http://www.guardian.co.uk/technology/internet”Internet/a/li/ul/diva href=”http://www.guardian.co.uk”guardian.co.uk/a copy; Guardian News Media Limited 2008 | Use of this content is subject to our a href=”http://users.guardian.co.uk/help/article/0,,933909,00.html”Terms Conditions/a | a href=”http://www.guardian.co.uk/webfeeds/1,,1309488,00.html”More Feeds/a
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