Entries tagged with “Webmaster”.


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You know the problem with the “plug and play” products is that they work really easy for you but once when things get screwed, you really are on your own. All in One SEO is one of the most downloaded and used plugins on Wordpress today and it deserves the popularity.

But unfortunately, not all of the people using All in One SEO knows exactly what it does, or what it is up to. I’ve been a fan of Headspace (recommended here) and for its features and flexibility. But its not as popular as All in One SEO, probably because of its “not-so-easy-to-use” interface. (Also, migration from ‘All in One’ to Headspace could run in to problems, like I had once here at DSB.)

Anyways, QOT, a popular blog from India has come out with an interesting observation recently, where they suggest that the recent drop in PageRank, could be because of a setting in All in One SEO, which was automatically updated during an upgrade.

Though we don’t have complete evidences, PChere has discovered some very believable clues that point us to the reason. All in One SEO had a canonical element add that was auto checked on upgrade, so it confused the engines with its canonical tag. This happened probably becuase QOT was in a subdirectory and AllinOne SEo wasn’t clever enough to detect it, as it only followed the standard addition without any conditions.

The same could have happened to anyone, who is on a subfolder, and uses All in One plugin. Well, the perils of using a plugin that you cannot completely configure to your needs !


Daily SEO blog – SEO Tips and Social Media for the learner

All in One SEO Plugin might have screwed up your Page Rank

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Funny question right ? I mean who wouldn’t want to rank first on Google.

But the question is – Aren’t we focusing too much on the first rank and leaving everything else in the water ?

In fact aren’t we all fancying a first rank on Google for those “dream keywords” while not giving any attention whatsoever to other areas of benefit ?

rank-first-on-google

A first page is good. A first rank, awesome. But is it all just about the first rank ? Honestly, I don’t think so, but that might be the webmaster in me. If you ask the marketer in me, I’d prefer a first rank.

Building a healthy site is important than a first rank

Being a webmaster I’m concerned about the overall development of my site, for a long term that is. I want to rank for a series of terms on Google, preferably first page. I don’t want to rank number one just for a few keywords and then expect life to become easier. No.

I’m not trying to say that first rank is bad or anything. First rank is awesome ! But I know that for a website, ranking number one for every keyword they want to is close to impossible. Even if I did, I don’t want to take the risk of losing out the long tail keywords (which is huge).

However, to rank first on Google, you need to put in everything you got. You have to be an authority and you have to have a real good website. Thanks to Google’s algorithm, with those guys, I’m almost sure all the time, that the first site for a search is always an authority site. They have built their algos that way that the first rank is always the best site. So there is no reason that I want a bad site and get away with the ranks.

I want to build a great site. A user friendly site. A cool site that people will remember for its design. But I also want to let people know that there is this awesome site of mine that is very relevant for their search. Once this gap is bridged, I guess one is safe.

Changing User Behaviors

Also, I don’t believe that information seekers on Google, click only the first result. Some die-hard Googlers might only visit the first result, but I think a major chunk of others are more human-like and knows that Google might be hiding a better site in its other pages/ranks. So I strongly believe that more than being on the first, its equally important to rank for a variety of related search terms on other ranks on the first page.

I wouldn’t be even surprised to see a rank 3 website amass more traffic than a number one website. Quite possible if you have an awesome site.

So the point is, there is life beyond the first rank on Google. There are awesome sites, of lesser known brands doing twice or more your business (on first rank). They are doing it good not because they are better  but because they are clever and they aren’t foolish enough to concentrate only on the first rank.


Daily SEO blog – SEO Tips and Social Media for the learner

How to rank first on Google. Would you like to ?

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Muhammed Siyab asked me this question lately.

How do I build “trust” with the search engines ?

Quite and interesting question. We’ve heard it time and again, to build trust with Google, and that it’s probably the best way to improve your site’s web presence.

build-trust-with-google To be honest, this concept is more complex than it looks like. There are more than a couple of simple ways or methods that goes into building trust with the search engines. But before we go into it, let me ask you a question.

Why do you trust a person ?

Or rather

When do you start trusting a person?

Let me guess.

- Because the person is genuine.
- Because he has talent and resources.
- He’s fair and not evil.
- He’s got no vested interests, and knows what he’s up to.
- He doesn’t fake.

And probably a hundred more reasons, right ?

Well, it’s probably the same with Google. Take a look from Google’s perspective. It has millions of website to sort and index, and your website is probably one among the millions that’s sprouting up everyday. And Google has to index you too, which is like finding a needle in a haystack.

So right from finding your website first to it’s growth, the search engines gathers all the metrics to decide whether the site is “trustworthy” or not.

Of course, by “trustworthy”, it doesn’t mean the authenticity of the site or it’s content. Google, I believe prefers to take a fair stand on the right for websites to publish content. It doesn’t want to involve itself in deciding the content, but gives everyone the right to publish their opinions. And if the content is popular that means that the site has some “substance” in it anyway.

Alright so coming back to the authority quotient, what are the things that a webmaster might want to look in to, to help build the trust with search engines.

1 – Get good references from authority sources.

Let’s just not call it “backlinks”, that’s a lame term. By references I mean not just a text link, but good recommendations from other sources that are already gotten into the good books of Google. Some people call it “editorial articles”. Ok whatever.

2 – Refrain from using duplicate content.

No I didn’t say that you shouldn’t write on a topic that’s already been published. Write it in your own way. Bring in hues and colors that people will love. Don’t just end up imitating someone. Put some effort from your side. Forget the CTRL+C, CTRL+V shortcuts.

3 – Be active.

If people should like you (people including the search engines), you got to give them value first. Think of one good reason why they should visit your site once a day. Are you giving free money ? If not, give them something to take back home. Value, quality, call it as you like but unless you keep delivering it regularly, they’re going to find another guy.

4 – Get popular.

I prefer to read techcrunch.com, for technical updates that a Ad cluttered one month long blog on blogspot.com. Reason – I know that TC is genuine and I’m quite likely to read any breaking story first there than anywhere else. (I don’t mean that blogspot.com users can’t be popular). So the idea is to develop that popularity factor. Not everyone can be TC, but once you start building that little bit of popularity, you’ll see the “band wagon effect” in action. Traffic will start trickling down slowly and steadily.

5 – Be technically sound.

Of course yes, You got to plug all the holes and be a healthy website. Now down times, no/minimum broken links etc. If there are more errors that’s obviously a red flag, a big one that is.

6 – Go places.

Syndicate your content on the social media. Get people to read them, and use them as your “tentacles” to grab in traffic to the site. The more your content or snippets of it go places, the more chances of you being a popular guy. And yea, I didn’t mean you doing it all the time. Social Media is all about crowd sourcing, so the best idea will be to get people vote/submit for you.

7 – Don’t play tricks, be cool.

Well, some people just don’t get it. So I think you should try one or two may be and see how it comes back at you. I’m sure you’ll agree that none of those black hat techniques/ quick fixes will give you any mileage. Wise guys refrain from doing such stuff and that’s the whole idea. Google would want to only make friends with genuine guys, not cheaters.

So essentially, building trust with Google and the other search engines is like building a relationship. You got to be good, lovable, smart and attractive for it to last long, if you know what I mean.


Daily SEO blog – SEO Tips and Social Media for the learner

How to build trust with Google and other search engines?

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Or how to make Google pay more attention

By Jason Lee Miller – Tue, 01/22/2008 – 12:15pm.

For a while now webmasters have fretted over why all of the pages of their website are not indexed. As usual there doesn’t seem to be any definite answer. But some things are definite, if not automatic, and some things seem like pretty darn good guesses.

So, we scoured the forums, blogs, and Google’s own guidelines for increasing the number of pages Google indexes, and came up with our (and the community’s) best guesses. The running consensus is that a webmaster shouldn’t expect to get all of their pages crawled and indexed, but there are ways to increase the number.

PageRank

It depends a lot on PageRank. The higher your PageRank the more pages that will be indexed. PageRank isn’t a blanket number for all your pages. Each page has its own PageRank. A high PageRank gives the Googlebot more of a reason to return. Matt Cutts confirms, too, that a higher PageRank means a deeper crawl.

Links

Give the Googlebot something to follow. Links (especially deep links) from a high PageRank site are golden as the trust is already established.

Internal links can help, too. Link to important pages from your homepage. On content pages link to relevant content on other pages.

Sitemap

A lot of buzz around this one. Some report that a clear, well-structured Sitemap helped get all of their pages indexed. Google’s Webmaster guidelines recommends submitting a Sitemap file, too:

· Tell us all about your pages by submitting a Sitemap file; help us learn which pages are most important to you and how often those pages change.

That page has other advice for improving crawlability, like fixing violations and validating robots.txt.

Some recommend having a Sitemap for every category or section of a site.

Speed

A recent O’Reilly report indicated that page load time and the ease with which the Googlebot can crawl a page may affect how many pages are indexed. The logic is that the faster the Googlebot can crawl, the greater number of pages that can be indexed.

This could involve simplifying the structures and/or navigation of the site. The spiders have difficulty with Flash and Ajax. A text version should be added in those instances.
Google’s crawl caching proxy

Matt Cutts provides diagrams of how Google’s crawl caching proxy at his blog. This was part of the Big Daddy update to make the engine faster. Any one of three indexes may crawl a site and send the information to a remote server, which is accessed by the remaining indexes (like the blog index or the AdSense index) instead of the bots for those indexes physically visiting your site. They will all use the mirror instead.

Verify

Verify the site with Google using the Webmaster tools.

Content, content, content

Make sure content is original. If a verbatim copy of another page, the Googlebot may skip it. Update frequently. This will keep the content fresh. Pages with an older timestamp might be viewed as static, outdated, or already indexed.

Staggered launch

Launching a huge number of pages at once could send off spam signals. In one forum, it is suggested that a webmaster launch a maximum of 5,000 pages per week.

Size matters

If you want tens of millions of pages indexed, your site will probably have to be on an Amazon.com or Microsoft.com level.

Know how your site is found, and tell Google

Find the top queries that lead to your site and remember that anchor text helps in links. Use Google’s tools to see which of your pages are indexed, and if there are violations of some kind. Specify your preferred domain so Google knows what to index

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