Entries tagged with “Website”.


Never underestimate the power of first-mover advantage, especially when being one of the first movers gets you bought by Google. Back in August, 1999, Pyra Labs launched Blogger. LiveJournal had launched six months before and Open Diary in October of the previous year. But it was Pyra Labs which was acquired by Google in February, 2003, and the rest was history. Now, nearly ten years later, Blogger is still the dominant hosted blogging platform. In May, 52 million individual people from the U.S. visited a Blogger blog, almost twice as many as the 28 million who visited a blog hosted by Wordpress.com (comScore). Six Apart properties, including Typepad.com, attracted 14 million.

Millions of bloggers still use Blogger because it is easy. However, Wordpress.com is making steady gains and growing its aggregate audience in the U.S. at more than twice the annual rate of Blogger (40 percent versus 14 percent). These numbers don’t count all the blogs that host Wordpress on their own servers, such as Techcrunch.

The vast majority of Blogger traffic comes from outside the United States, where its annual growth rate is 38 percent compared to Wordpress.com’s 59 percent. On a worldwide basis, Blogger blogs have a readership of 267 million people a month, compared to 143 million a month for Wordpress (comScore, April, 2008). The biggest countries are, in order:

1. U.S.
2. Brazil
3. Turkey
4. Spain
5. Canada
6. U.K.

From a business standpoint, Blogger is good for Google because it creates millions of sites which can show AdSesne ads. It creates more inventory for Google. Only recently has Google bothered to start showing ads to the users of Blogger itself every time they publish a post.

Can Blogger keep its lead indefinitely, or will Wordpress eventually catch up? Or will something else entirely overtake both of them?

Today, two of the people behind the original Blogger, Evan Williams and Biz Stone, have another little service that is capturing people’s attention. It is called Twitter, you may have heard about it. In May, Twitter.com had 17.6 million unique U.S. visitors to its Website alone, making it bigger already than Six Apart.

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The blog has been quiet for some time now, we have been doing some house cleaning. In the coming months there will be some interesting changes, one of these changes is our presence on Twitter.

Twitter is a brilliant source for News and Information. In this the first of many Twitter Monthly Roundup posts I’ll share with you some of the best articles I found related to small business online. If you would like to find us on Twitter look for @ebc_chet and @ebc_ali.

Put Ad on Web. Count Clicks. Revise (NYtimes.com)

A good read that talks about the strengths of data analysis when adevertising online.

How site personas can enhance your site. (boagworld.com)

When developing a website it’s a great idea to create user personas, it’s a great exercise for understanding the readers coming to your website. Have you overlooked you websites persona though? It’s equally as important, this article will explain why.

7 Tips for Effective Calls to Action (blog.hubspot.com)

Have you defined your websites goals? If so is your call to action statement well designed? A good read talking about the importance of well designed call to action statements.

12 Tips For Designing an Excellent Checkout Process (smashingmagazine.com)

Shopping Online can be a painful process, help ease the pain and make your customers experience shopping at your online store secure, reliable and easy.

9 Essential Principles for Good Web Design (psd.tutsplus.com)

It’s all about the details, this article is a little more web developer focused however it’s still a valuable read for any company that is relaunching or getting a new website developed.

How to Improve Your Branding With Your Content (smashingmagazine.com)

Your content is a very large part of your Companies branding online, Rick Sloboda wrote an excellent article for Smashing Magazine discussing this very topic. For all you Vancouver locals, Rick has been a long time speaker for eBusiness Connections and he has an upcoming “Writing for the Web” Seminar on June 8th. You can register for this seminar at the Small Business Education Center

Creating Your Own Deadlines and Setting Aggresive Goals for Your Business (thenetsetter.com)

A great read discussing the benefits to setting aggressive goals for your business.

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For sites that use Google Friend Connect and its comment widget, there is now a novel new feature: comment translation. The comment widget plugs into Google Translate to allow readers to translate comments left in foreign languages. This will be a boon to international blogs and sites, such as Go2Web20, which use Google Friend Connect as a login system.

Now you can talk to people half-way around the world, even if they don’t speak the same language. Sort of. The translation is still machine translation, but it is usually good enough to get across the main gist of what people are saying.

The way it works is the comment widget has a “translate” link which then pops up a menu of languages to choose from. The translated comments are then highlighted in yellow. Here is a video showing what it looks like in action.

Google says that this can work for a variety of sites, including international non-profits such as the World Wide Fund For Nature’s Earth Hour website. The Earth Hour campaign is supported by 4,000 cities in 88 different countries to help engage citizens in conserving energy. Visitors to this website can now leave comments in their native language and use Google Friend Connect’s comment translation to engage in discussions with the greater community.

Comment translation is one of several new gadgets that have been rolled out in Google’s Friend Connect gallery, perhaps in an effort to catch up to Facebook Connect. These features include the event gadget, the polls gadget, and the Get Answers gadget.

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Do your keywords support your site? Unfortunately, the answer is no for many people choosing keywords for search engine optimization purposes. According to Mike Murray of Fathom SEO, people depend too much on tools such as Keyword Discovery, Google Keyword Tool, and SpyFu. These tools can be helpful, but there is also a great amount of research on your part that needs to be done.

There must be a web page to support every keyword. Similar words do not count; they must be exact. Make sure your keywords are a good investment. If you choose the wrong keywords, you’re going to lose money and waste time.

Mike refers to people who do this as “people with their heads in the clouds.” He says people who dream up keywords are not going to have success in their efforts and need to come back to earth and be practical.

Mike suggests looking at the following factors when selecting a keyword list:

-    Keywords in domain name
-    Website analytics
-    Competitors’ rankings
-    Inbound links
-    Where you ranked today, which page ranked, and on what search engine

Also, look for value in your PPC campaign. If someone is paying for a keyword, then it should be taken under consideration for your SEO program as well. It is possible that the same keywords could work for both programs.

Lastly, don’t look at who is ranking number 1 or 2. Look where websites are ranking that are similar to your site. You could be comparing your website, which is operated by 3 people, to a website that is run by a large corporation. Mike recommends first looking at the website’s age, size, and other factors before taking action. You may need to address other issues on your website to compete effectively.

SEO is a long process and the investment into keywords should not be taken lightly. After looking at the above factors, let’s again ask the question: Do your keywords support your website?

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While the news industry seems to by dying in some areas, the truth is, it is actually booming online. In this video, Dana Todd of Newsforce discusses the opportunities for news providers on the Web.

First of all, the print media is noticeably struggling but this only means more and more people are going online for their news. According to her presentation on “News Search SEO” at SES New York, Dana says news sites have more than 250 million readers.

Additional data from Dana further proves that the news industry is not going anywhere anytime soon:

-    The newspaper digital audience has grown 60 percent in the last three years.
-    44 percent of all Web users visited newspaper Web sites in January of 2009.
-    Newspaper views are up to trillions monthly.
-    Alternative news sources (search, Twitter, blogs, social media, etc.) offer more opportunities.

Social media in general, but especially Twitter, have renewed an interest in news for many people. The fact that Google is now including Twitter results into Google results is just more evidence of the value and opportunities of news online.

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