Entries tagged with “Yahoo”.

The founder of Wikipedia has pulled the plug on a community-driven search tool designed to compete with Google and Yahoo and other search engines.

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Yahoo and Intel hope products to be shown at the Consumer Electronics Show in January will mark the beginning of their Internet-fueled expansion to the world of TV. Yahoo and Intel built their success upon widespread use of personal computers, but the two companies hope products to be shown at the Consumer Electronics Show in January will mark the beginning of their Internet-fueled expansion to the world of TV as well.

The two companies have attracted several significant manufacturing and content allies in the attempt to bring new smarts and interactivity to a part of the electronics world that has remained a more passive part of people’s digital lives.

Intel and Yahoo showed off Net-enabled TV prototypes in August, but the companies’ technology will be presented in more finished form at the electronics show within products by Samsung, Toshiba, and a number of new partners that have signed on since the debut.

What exactly are they trying to achieve? For Yahoo, it’s establishment of the Widget Channel, a software foundation that can house programs for browsing photos, using the Internet’s abundant socially connected services, watching YouTube videos, or digging deeper into TV shows–and through which Yahoo will be able to show advertisements. For Intel, it’s a foothold in an industry whose microprocessors have typically been cheaper, less powerful, and less power-hungry.

Yahoo is confident the products will catch on, in part because it’s set “very low” licensing requirements, said Patrick Barry, vice president of Yahoo’s Connected TV initiative.

“We do not see it as a niche offering in a few high-end models. We see this as moving into the mainstream. In 2009 we’re going to see good penetration into the product lineups of the consumer electronics companies,” Barry said. “Beginning in 2010, I think, you’re going to see Internet-connected consumer electronics devices dominating the lineup.”

But for both companies, TVs are terra incognita. “We emerged from the ocean of the PC,” Barry said.

An anthropologist’s view
Despite years of effort, the idea to put media-centric PCs in the living room hasn’t caught on widely. But Intel, stung by its poorly received Viiv brand, has been taking the challenge seriously.

It even dispatched its top anthropologist–yes, the chipmaker employs anthropologists–to carefully study how people use TVs. In other words, Intel is trying to adapt to reality, not foist its ideas on an unwilling market.

Some people like to watch TV, but anthropologist Genevieve Bell, director of user experience for Intel, likes to watch people watching TV. Specifically, Intel concluded that unlike the PC, TVs are social. People watch it together, and what they watch turns into what they talk about. Another difference from PCs: it must be simple and reliable, she said.

When bringing the Internet to the TV, “You couldn’t just turn it into a PC,” she said.

And it’s pretty obvious why those not in the TV market would be angling for a piece of the action. People in the U.S. spend about 5 times more time watching TV than using a computer, Bell said. Globally, it’s a factor of 25; unusually, the TV and PC time is at parity in Israel, perhaps because of communication habits, she added.

More ads
For decades, people have been accustomed to advertising-supported television. The Widget Channel technology opens up some new horizons for Yahoo, though Barry said the company isn’t going to rush to plaster sponsorships over the new interface.

“We have a lot of support from the advertising community, but we’re focused on the consumer now,” Barry said. “What you’ll see initially is us trying to fall all over ourselves trying to make the consumer happy. The advertisers understand that.” He wouldn’t comment on when advertising will be launched with the technology.

Although Yahoo will eventually show ads, it won’t have a lock on them. Barry said: “We are not going to be locking down anything from a walled garden perspective, including monetization. We get a nice advantage, knowing the ins and outs, but we will not limit the platform to being addressable by us.”

There are many opportunities for ads, including the dock that can be shown across the bottom of the TV screen and in pages that fill the screen.

The Widget Channel technology is based on the Widget Engine software Yahoo got in 2005 with its acquisition of Konfabulator, and it lets programmers write a wide variety of applications. Course corrections
Intel learned from initial testing of the TV technology, Bell said. For one thing, the company found that people didn’t like the Widget Channel controls appearing on the left edge of the screen, one option the companies had demonstrated. Instead, people prefer the bottom, where they’re accustomed to seeing text already.

For another, she said, people expressed a powerful desire for a big button to make the software go away in one fell swoop–no menus or arrow keys or complication–so they could get back to watching TV when they wanted. That big button is also used to activate the Widget Channel.

And nobody wanted yet another remote control.

To help chart its long-term course, Intel gauged consumer sentiment in part by asking what people thought the future of TV would look like. People’s answers generally fit into a few categories:

• Something that would provide relevant information in real time, such as the weather right before heading to a sporting event.

• Something that would connect them to other people they care about, a variation of social networking.

• Something that would let them participate more with what they’re watching, for example by figuring out where a show’s cast members already had acted, or finding, rating, and sorting content.

Few, though, wanted a full-on Web browser, nor a keyboard to clutter up the room.

Yahoo sees the same fallow ground as Intel in the market.

TV innovations that have succeeded focused on screen size, image fidelity, and flat-screen technology, Barry said. “But the consumer electronics industry has not really explored the…connectivity that the Internet provides.”

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From the cellphone market shakeup and copyright controversy to the quest for a neutral internet and the endless Microsoft-Yahoo-Google saga, the past year in the world of technology was full of ups and downs.

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CBC News writes that Google, one of the staunchest supporters of net neutrality, is under fire after a report in the Wall Street Journal suggested the search company was backing out of supporting an open and equal internet.

Citing internal Google documents, the newspaper on Sunday said the search engine company was quietly negotiating with large phone and cable companies to speed up the services it delivers. The arrangement, internally called OpenEdge, would see Google place its servers directly within the networks of internet service providers, which would let end users load YouTube videos and other content from the company faster.

The deal would establish a two-tiered system that would give Google’s traffic preferential treatment over other internet content, the newspaper said.

One major cable company involved in the talks said it had been reluctant to strike a deal with Google because a two-tiered system would violate U.S. net neutrality principles that discourage internet service providers from interfering with traffic.

“If we did this, Washington would be on fire,” an unnamed company executive told the newspaper.

In a Monday blog post, Google’s Washington telecom and media counsel Richard Whitt admitted the company was negotiating with internet service providers to speed up its content, but disputed the “hyperbolic tone and confused claims” of the Wall Street Journal story.

“I want to be perfectly clear about one thing: Google remains strongly committed to the principle of net neutrality, and we will continue to work with policymakers in the years ahead to keep the internet free and open,” he said.

Whitt said Google’s deal would be non-exclusive, which means that any other internet content provider — Yahoo or Microsoft, for example — could make the same arrangement.

“Google has offered to ‘co-locate’ caching servers within broadband providers’ own facilities; this reduces the provider’s bandwidth costs since the same video wouldn’t have to be transmitted multiple times,” Whitt said. “We’ve always said that broadband providers can engage in activities like co-location and caching, so long as they do so on a non-discriminatory basis.”

The newspaper also said some net neutrality supporters, including president-elect Barack Obama, have been changing or softening their views. Obama’s net neutrality plans are “much less specific than they were before,” the Journal quoted Whitt as saying.

Whitt, however, said he was misquoted.

The rest of the CBC News article is here.

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Yahoo is “getting fit”, which must be the 21st century incarnation of the 1980s euphemism of ‘right-sizing’, thought up by the late 20th century masters of managerial spin to replace the senselessly negative term downsizing. In a somewhat unsuccessful marriage of e.e. cummings and Frederick Winslow Taylor, outgoing Yahoo CEO Jerry Yang broke the bad news to employees:

“but as you all know, we must take actions to better perform in today’s turbulent global economy. while we’ve found efficiencies in many parts of our business, laying off employees is unfortunately unavoidable. our difficult decision to let colleagues go reflects the changes we’re having to make to better align costs with revenues – something businesses in virtually every sector are also having to do.”

Yahoo isn’t the only company making employees redundant as the economy sours around the world, and if any managers need advice on how to let your employees down gently, Yahoo has a handy template for you.  Yahoo has some tips on how to set up the meeting and how to respond formulaicly to employee upset.  Remember, first and foremost Yahoo management advises:

  1. Be a LEADER.
  2. Be available and visible throughout the day.
  3. No war stories, no gossip.
  4. Show respect and dignity for impacted employees.

As with Yang’s statement, I’ll imply a ’sic’.  Grammar pedants begone.   It’s Yahoo’s grammar not mine.

The further list of ‘Dont’s’ includes:

  • Engage in small talk about personal matters, DO get directly to the point.
  • Attempt to answer the “why me?”
  • Own the employee’s feelings
  • Say that you disagree with the decision

I find number two in the list particularly existential.   If I were a manager, I’d immediately suggest reading Jean Paul-Sartre’s Nausea, or if the employee was particularly bitter, suggest that they see No Exit.   I’m sure that they would feel that Hell is other people after being sacked.

Unfortunately, Yahoo managers better keep the script handy.  This might not be the last round of redundancies. But this might be the best covered round of redundancies ever with plenty of first-person stories on Twitter, FriendFeed and photos on Flickr.
Jerry Yang

Guardian News Media Limited 2008

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